A recent study, backed by Apple, highlights how the App Store contributed to a staggering $1.3 trillion economy in 2024. This figure is expected to become a central theme as governments around the world consider new regulations.
With ongoing legal issues in the United States and the European Union’s Digital Markets Act, Apple is under scrutiny regarding the management of its App Store. Courts have consistently challenged Apple’s practices, pointing to a potential tipping point.
The global App Store economic study, conducted by analysts Jessica Burley and Professor Andrey Fradkin, reveals significant metrics reflecting the App Store’s role in the global market since 2019. While Apple stated its support for the study, it also made it clear that the conclusions are solely those of the authors.
This study expands upon a previous one released in late May that focused on the U.S. market. Key findings from the study show that the App Store ecosystem has grown from $514 billion in 2019 to the aforementioned $1.3 trillion in 2024.
Of this total, $1 trillion comes from physical goods, $131 billion from digital goods, and $150 billion from advertisements. Notably, Apple reported that it collected no commission on over 90% of the $1.3 trillion in total billings, a point that could be significant in defending its commission structure.
Despite these impressive figures, many developers express dissatisfaction with Apple’s commission rates, arguing for more transparency and fairness in payment models. Some developers feel their contributions to the App Store economy are undervalued, and there are calls for alternative monetization strategies.
With the potential for regulatory intervention looming, Apple’s current commission model may require reassessment. As regulations become more stringent, Apple must adapt its App Store economy to thrive, or it may face external pressures to change.
Leave a Reply