Apple has recently introduced the Apple Projected Media Profile (APMP), significantly expanding the range of video formats compatible with visionOS. This enhancement will boost the content library for Apple Vision Pro headsets, making them more appealing to consumers ahead of anticipated releases. The Vision Pro headset offers a unique viewing experience, enabling users to access content that goes beyond traditional screen capabilities.
So far, it has supported a variety of formats, including 2D and 3D content, Spatial footage, and Apple Immersive Video. With the addition of APMP, users will gain access to 180-degree, 360-degree, and wide field-of-view content, broadening their experience even further. This update was announced during the WWDC 25 Platforms State of the Union, where Apple highlighted how the APMP will allow visionOS to support content from major third-party camera manufacturers such as Canon, GoPro, and Insta360.
APMP utilizes a metadata-based approach, which automatically generates specific metadata for various cameras, allowing for seamless playback of fisheye lens footage. Moreover, content using the APMP format can be embedded in websites or integrated into apps, making it accessible to streaming platforms as well. This capability is set to enhance the viewing options for owners of Apple Vision Pro and future headsets.
The fundamental aim of introducing APMP is to increase the variety of available viewing options for users. By accommodating more formats, including those compatible with consumer-grade hardware, Apple is expanding the pool of content significantly. A wealth of existing videos, particularly 180-degree and 360-degree formats, can now be integrated into the Apple ecosystem.
YouTube, for instance, has hosted 360-degree videos for years, often lacking compatibility with Apple Immersive Video specifications. With APMP, content creators have an opportunity to leverage their existing footage and integrate it into the Apple environment without needing to comply with strict Apple Immersive Video standards. In turn, this influx of content makes Apple’s upcoming headsets increasingly attractive to consumers, as a wider selection of content becomes readily available for enjoyment.
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