JetBlue to Implement Find My Feature for Tracking Lost Luggage

JetBlue has recently joined the ranks of airlines supporting Apple’s Find My Share Item Location, a feature designed to help locate missing luggage more efficiently. Passengers often experience anxiety while waiting by the luggage carousel, hoping their bags will appear.

To address this common concern, Apple unveiled the Find My feature in late 2024, and JetBlue has stepped up to incorporate this technology into their services. On Monday, JetBlue announced two significant updates that enhance the luggage handling process for travelers.

The first update includes a feature in their mobile app that provides real-time status updates on checked bags, ensuring passengers stay informed throughout their journey. The second update pertains to Apple’s Share Item Location, which allows Apple users to share the trackable location of an item, typically an AirTag, securely nestled in their luggage.

Should travelers find that their bags did not arrive at their destination, they can now generate a Share Item Location link through the Find My app and provide it to JetBlue. This process can be done by scanning a QR code in the baggage claim area, or by visiting the airport’s baggage service office for assistance.

If the lost item is located at a JetBlue facility, the airline will retrieve it for the customer. In addition to these features, JetBlue’s mobile app offers real-time updates on the status of checked bags.

While this may not be as precise as the Find My feature, it serves to assist travelers who may not have a trackable item like an AirTag in their luggage. The introduction of JetBlue’s support for the Share Item Location feature marks a significant step in an ongoing trend among airlines seeking to improve the experience of locating lost luggage.

At its launch, Apple indicated that over 15 airlines would adopt this feature within a few months, and by December 2024, United Airlines and Air Canada were among the first to implement it. Other airlines, such as American Airlines, Delta, and Virgin Atlantic, have also joined this initiative.