Attendees of the Worldwide Developers Conference (WWDC) at Apple Park are receiving special swag bags that celebrate both iconic elements of Apple’s past and its latest platform. Although WWDC 2025 is being presented as an online video event rather than a live on-stage gathering, Apple is inviting participants to experience the event at its headquarters. At the Apple Store on-site, attendees can purchase exclusive merchandise while also enjoying the perks of their swag bags.
The Early Check-in at Infinite Loop has already seen developers excitedly sharing the contents of these bags on social media. Developer Sofia Larsson was among the first to showcase the swag bag’s items. In addition to the swag bag itself, attendees receive several fun items, including a series of collectible Apple pins, a WWDC lanyard, and a drink bottle commemorating WWDC 2025.
Among the pins, there is a circular one featuring the Apple Park logo, a rectangular pin illustrating a System 7-style Macintosh icon, a retro version of the Apple logo in six distinct colors, and a miniature Apple Vision Pro pin. This inclusion of retro elements like the Macintosh icon is quite uncommon for Apple, which typically focuses on its current innovations. The more contemporary piece in the swag bag, the drink bottle, stands out with its stylish design.
It features a pink carrying handle and a sleek grey finish adorned with “WWDC25” elegantly written in gold. Apple consistently creates unique swag bags for conference attendees, occasionally sending them out in advance. This year’s offerings reflect a blend of nostalgia and modernity, emphasizing both the company’s rich history and its forward-looking approach.
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