Apple TV+ has unveiled an exciting new trailer for the upcoming movie “F1,” starring Brad Pitt. This film introduces innovative haptic technology, which causes iPhones to vibrate as the racing cars speed by, enhancing the viewing experience. “F1” is poised to be one of the last major theatrical releases from Apple TV+, especially following a series of unsuccessful films.
These past failures have been attributed to the company’s inadequate marketing strategies, a concern that appears to have been addressed with this release. Apple has actively promoted “F1” through regular trailers, promotional ads, and even a notable mention during the WWDC 2025 keynote. Currently, the new trailer can only be accessed via the TV app on iPhone, where it stands out at the top of the promo trailer section.
Numerous trailers for “F1” have already been released, ranging from teasers to the official full trailer, including one specifically for IMAX. This latest trailer follows the same visual style as its predecessors, showcasing Brad Pitt’s character being recruited, highlighting tensions within the F1 team, and featuring thrilling car driving sequences. The unique aspect of this trailer is the incorporation of haptic feedback.
As the F1 racing car revs up and accelerates onto the track, the iPhone vibrates, creating an immersive sensation. The feedback is cleverly designed to shake one side of the device, mimicking the action of a car speeding out of frame. Notably, there is a striking moment in the trailer where the screen goes blank and the sound cuts out, enhancing the built-up tension.
Throughout the trailer, viewers can expect haptic sensations during intense race scenes and even during subtle moments, such as Pitt bouncing a ball. “F1” is set to hit US theaters on June 27, 2025, with an earlier global release on June 25.
Leave a Reply