Apple’s CarPlay Ultra faces significant challenges in gaining widespread adoption, as many car manufacturers are resistant to fully integrating Apple’s system. Instead, they prefer to develop and promote their own infotainment solutions. This transition from the traditional CarPlay to CarPlay Ultra is substantial, as it seeks to expand beyond just the main screen to encompass the entire dashboard, enabling greater control over various vehicle functions.
Although Apple introduced CarPlay Ultra as a concept three years ago and it debuted in Aston Martin vehicles in May, consumers may have to wait longer to see it in more cars. Many car manufacturers, including Mercedes-Benz, Audi, Volvo, Polestar, and Renault, have expressed a lack of interest in supporting CarPlay Ultra. This is especially notable given that some of these companies were previously identified by Apple as potential adopters of the technology.
The primary reason behind this resistance centers on car manufacturers not wanting to yield control of vital in-car systems to an external entity. Rather than merely enhancing the audio experience via an iPhone, CarPlay Ultra integrates more deeply with the vehicle’s systems, including replacing the driver’s instrument cluster with more customizable displays. Furthermore, it allows for control over systems such as air conditioning, which has prompted some manufacturers to stick with their proprietary software, even if consumers prefer Apple’s design.
Even as Volvo’s CEO acknowledged that tech companies could manage software better than car makers, he insisted that automakers should develop their solutions. Manufacturers also see infotainment systems as potential revenue streams, further complicating the integration of CarPlay Ultra. Although GM abandoned CarPlay in favor of its own platform for potential subscription offerings, some manufacturers continue to offer limited versions of CarPlay alongside their systems.
For instance, BMW will maintain CarPlay support while Audi aims for a unique digital driver experience. Despite these hurdles, some manufacturers remain interested in CarPlay Ultra. Apple had previously identified 14 potential supporters in 2022, and Hyundai and Kia were cited later as considering integration.
Porsche is also expected to adopt it for future models, although Jaguar Land Rover is still assessing its feasibility. Ford and Nissan have opted not to comment on the matter. Consumer demand for CarPlay is a crucial factor; surveys indicate that users highly favor CarPlay over traditional infotainment systems, rating it higher on average.
Addressing users’ common complaints, such as difficulty in switching audio sources and convoluted menu structures, could provide a strong incentive for car manufacturers to embrace CarPlay Ultra in the future.
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