Recent reports indicate that Apple is engaged in final discussions with the European Union regarding changes to its App Store practices. These negotiations are aimed at preventing potential fines linked to Apple’s alleged non-compliance with the Digital Markets Act (DMA), for which the company was initially fined $570 million.
Apple was given a 60-day deadline to address these issues, a timeframe that ends on June 26. After this date, the EU could impose increasingly severe penalties until compliance is achieved.
On June 19, 2025, it was revealed that the EU might not impose immediate fines. Instead, the European Commission stated it would first analyze the situation and then provide Apple with the findings.
According to the Financial Times, the ongoing negotiations are the likely reason for this potential delay, as the EU is working closely with Apple to discuss compliance strategies. Sources involved in the negotiations suggest Apple is expected to propose concessions related to its steering provisions.
These rules previously prohibited app developers from promoting alternative payment methods to Apple’s in-app purchase systems. While specifics around these concessions remain unclear, it has been reported that discussions are also focused on Apple’s Core Technology Fee, which is charged to developers using alternative app stores.
The European Commission has not disclosed detailed topics of discussion but emphasized its regulatory authority to enforce compliance. Should Apple continue to violate the DMA, the EU has the power to impose escalating fines, potentially reaching 5% of Apple’s average global daily revenue.
With Apple’s reported annual revenue of $400.4 billion for the 2024-2025 fiscal year, this penalty could amount to around $55 million daily, significantly lower than the previously imposed $2 billion for Apple Music transgressions.
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